Lunker City Slug-Go Lures

Prepare to fish one of the most legendary soft plastics ever made with the Lunker City Slug-Go. Designed to mimic an injured baitfish, the Slug-Go’s erratic darting action triggers aggressive strikes from bass, stripers, redfish, and other predatory species in both fresh and saltwater.

Versatile Action and Presentation

The slender profile and flexible body allow for a wide range of rigging options—from weightless Texas rigs to weighted hooks, Carolina rigs, or jig heads. Fished with sharp twitches of the rod tip, the Slug-Go glides, darts, and pauses like a fleeing baitfish, making it an irresistible target for ambush predators.

Built for Realistic Movement and Durability

Each Slug-Go is molded from premium soft plastic that balances lifelike motion with strength to withstand multiple strikes. Its streamlined shape produces a natural fall rate, while the subtle tail kick adds flash and vibration even on the slowest retrieves.

Available in Proven Sizes and Colors

Best used on large predators, the 9" Slug-Go is available in a variety of colors such as Alewife, Arkansas Shiner, and Albino Shad—each formulated to command a fish's attention. These classic patterns remain go-to choices for anglers chasing everything from trophy largemouth to inshore stripers.

A Timeless Fish-Catching Design

Since its introduction, the Slug-Go has earned its reputation as one of the most effective and versatile soft jerkbaits ever created. Whether you’re skipping it under docks, twitching it over grass, or drifting it through current, this lure delivers consistent, explosive results.

Free Standard Shipping on Orders of $100

Orders of $100 or more will receive free standard shipping (3-5 business days) within the Continental US (Gift cards excluded). Your order must ship in a single box and have a dimensional weight of no greater 10 lbs. Many fishing rods and other long items that have a shipping dimension of over 60" do not qualify for free shipping. See individual item for details.

Cash Returns

We do not do cash refunds! All refunds must be put on a credit card.

Credit Card & Debit Card Returns - In-Store

You have 5 days from the date of purchase to return an item for a refund. An item returned from 6 days to 30 days from the purchase date is eligible for a store credit. Item must be in brand new condition, unused, in its original packaging, and accompanied by a valid receipt. Rods must have original tags. If you do not have a receipt you will be given store credit. It is your responsibility to ask for a receipt at time of purchase.

Credit Card & Debit Card Returns - Online

You have 14 days from the date of purchase to return an item for a refund on a purchase made with a credit card or debit card online. All refunds will be issued to the original method of payment. An item returned from 15 days to 30 days from the purchase date is eligible for a store credit. Item must be in brand new condition, unused, in its original packaging, and accompanied by a valid receipt. Rods must have original tags. If you do not have a receipt you will be given store credit. It is your responsibility to ask for a receipt at time of purchase!

Please visit the Returns Center to process a return.